Welcome to Jatoth Creations
At Jatoth Creations, we are dedicated to preserving and celebrating the rich heritage of Indian handblock printing while bringing it to the global stage. Established with a passion for traditional craftsmanship and a commitment to quality, our brand stands as a testament to the artistry and elegance of handblock printed textiles.
Our
Story
Founded by a Shravani Jatoth, a textile designer graduated from NIFT, Hyderabad with a deep appreciation for Indian textile traditions, Jatoth Creations is a labor of love. What began as a small venture has blossomed into a thriving business known for its unique blend of contemporary and traditional designs. Our journey is fueled by a desire to share the beauty of handblock printing with the world, offering products that resonate with both modern tastes and timeless styles.
Our Products
Jatoth Creations offers a diverse range of products, including apparel such as kurtas, dresses, and tunics, as well as home furnishings like bedsheets and curtains. Each item is crafted from pure cotton and adorned with handblock prints in soothing neutral tones and vibrant colors. Our designs are thoughtfully curated to appeal to those who appreciate the fusion of traditional artistry with modern aesthetics.
Our Commitments
Sustainability and Ethical Practices
We believe in creating products that are not only beautiful but also sustainable. Jatoth Creations is committed to ethical practices and is supporting the livelihood of rural artisans. We source our materials responsibly, striving to minimize our environmental impact while delivering products of the highest quality.
Craftsmanship at Its Finest
At the heart of Jatoth Creations is our dedication to craftsmanship. Each piece we create is a reflection of years of expertise in handblock printing, where skilled artisans meticulously hand-carve intricate designs onto wooden blocks and then transfer them onto high-quality fabrics. This process, though time-consuming, ensures that every product is unique, carrying the marks of the artisan's hand and the rich cultural heritage of India.
Our Vision
Jatoth Creations envisions a world where traditional crafts are cherished and sustained, and where the beauty of handblock printing is recognized globally. We aim to be a leading exporter of handcrafted textiles, building lasting relationships with partners who share our values of quality, integrity, and respect for cultural heritage.
